We have a new design for our website, in many ways it has been re-imagined. The central theme is how our work connects us to people. This can be understood…
We have spent the last ten years helping our clients resolve marketing and analytics challenges. Sometimes, this involves implementing an analytics tool – back in 2006, we were handling hundreds…
Are you interested in learning more about the single biggest breakthrough to accelerate all your programs and technologies? We have discovered through our daily consulting with clients that most marketers…
Get your time back. Automation is a buzz word in the Big Data world. We consider it a key piece of most client proposals around optimization and advanced analytics. Automating the…
Video is a highly effective tool in your online marketing arsenal and one that you might already using. According to Dr. James McQuivey of Forrester Research, a one minute video…
In the last post we discussed how to identify the ‘What’, ‘Where’ and ‘How’ of your optimization efforts. In this blog post, we are going to focus on the analysis…
This is the first in a series of posts about combining Agile development methodologies with Analytics projects. We call it Agile + Analytics. In this post, we discuss some of…
By Julie Zander, Marketing Operations at Numeric Analytics “The IDC predicts that by 2020, marketing organizations will be radically reshaped. The core fabric of marketing execution will be ripped up…
It’s April and time to get ready for the holidays. On Cyber Monday last year, mobile traffic accounted for 31.7% of all online traffic, which was a 45% increase over…
By Brooke Larson, Account Manager As an Account Manager at a web analytics consulting firm, I am often tasked with bridging the data insights and technical work of our consultants…