DEEP TECHNICAL EXPERTISE.
Collectively, our consultants have well over a century of hands on experience with web analytics and optimization tools. We provide the deep technical and analytics expertise to turn digital marketing tools into clear and indisputable value for the digital marketing pro.
Our Partners
Here are a few ways we can help
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Web Analytics:
including Adobe Analytics and Google Analytics
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Data Visualization:
including Tableau
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Digital Channel Optimization:
including Adobe Test & Target, Maxymiser, and Optimizely
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Tag Management Systems:
Adobe DTM, Tealium iQ, Ensighten Manage
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ETL Tools:
including Pentaho Data Refinery
Our Process*
*With each of our clients, we take a process-based, scientific approach to build out an effective execution plan for you.
Step No.
01. Discovery + Design
No matter the solution we’re involved with, it’s crucial that stakeholders understand how analytics strategies are influenced, and driven by, business objectives. During this phase, we may conduct interviews, document KPIs, gather requirements, update an existing Solution Design Reference (or create a new one), and build out analytics and QA test plans. This crucial discovery phase creates a foundation that can persist as your company continues to grow and change.
Step No.
02. Implementation + Validation
After determining that business objectives are aligned to analytics (and creating necessary documentation), this is where we build out test plans, write tech specs, create deployment guides, configure report suites, or build data visualizations, conduct QA, and deploy solutions.
Step No.
03. Analysis + Governance
It’s critical that businesses and stakeholders understand not only what’s being collected, but how the data is governed. During this phase, we setup reporting and make sure that the team understands how to use the data.
Step No.
04. Knowledge Transfer
What use are analytics systems, data visualizations, strategies, or tools that your team doesn’t know how to use? This phase ties together the pieces to make sure that people are trained, understand what’s happening, and can use the tools that lead to real results and huge ROIs.
Step No.
05. Growth + Next Steps
In any engagement, Numeric is keeping an eye on industry trends to recommend and help you identify how to grow and expand your analytics practice. During this phase, we’ll walk through ideas we have and consult on best practices, using all available information to lead you up the analytics maturity curve.
