Marketing Automation. It can be a marketing maximization “coup” for those who are committed to it.
As we see it, Marketing Automation is a technology to help marketers easily generate, nurture, score and qualify leads, and drive sales, using multichannel marketing communications that are both customized and automated. Since its introduction, we have seen an evolution in Marketing Automation that has made:
- Relationship building more strategic
- Content more relevant and
- Closed loop reporting more attainable.
More Strategic Relationship Building
Marketers who are using Marketing Automation are no longer guessing what their audiences want to learn about, as well as when and how they want to be contacted. With Marketing Automation marketing professionals are getting more precise in their marketing campaign choices. And this deeper understanding of audiences is accelerating the relationship between buyers and marketers.
More Relevant Content
With Marketing Automation technology, marketers are increasing their customer intelligence thanks to more track-able touch points. Learning which content engages, which content stimulates action and which helps close the sale is leading to savvier content development. And by creating more relevant content, marketers are increasing response rates and sales.
More Closed Loop Reporting
Finally, closing the loop on how marketing campaigns are actually performing is another area where Marketing Automation has made much progress. With Marketing Automation technology, marketing professionals know exactly what works and what does not. Gone are the days when a marketer knew 50% of the advertising was working, they just didn’t not know which 50%! Today marketing professionals using Marketing Automation are closing the analytics loop and getting smarter with every marketing and lead nurturing campaign.
To discuss this topic in greater detail, please give us a call at 484.845.1040!
