In the last post we discussed how to identify the ‘What’, ‘Where’ and ‘How’ of your optimization efforts. In this blog post, we are going to focus on the analysis…
It’s common knowledge among digital marketers that customer journeys traverse multiple channels – online and offline. It’s also becoming a common expectation that those same customers expect the journey to…
At Numeric our goal for 2015 is to work with all of our clients to find the pivot opportunity in their business. To us, pivot means finding greater value from…
Basic Tips for Using Adobe Analytics Campaign Tracking Codes By Rob Saunders, Practice Lead Solution Architecture and Todd Deno, Principal Consultant Analytics One of the fundamental reasons that digital marketers…
Web analytics regulation has been commonplace in Europe for years, giving customers an option to opt-in or opt-out of having their visitor behavior tracked on any website they visit. Since…
By Greg Laugero, Vice President Strategy Last week, I attended Innovation Enterprise’s Predictive Analytics Innovation Summit in Chicago. Sitting through the sessions gave me a pretty good idea of what…
By Brooke Larson, Manager of Enablement I recently took a trip to Arches National Park, UT. The topography of this area is absolutely stunning. There are over 2,000 natural sandstone…
By Brooke Larson, Strategic Account Manager Lately, when meeting with new clients, one of the first topics that we cover is a discussion around the data layer. And usually, with less…
By Greg Laugero, VP Strategy & Services, Matt Coers, Senior Consultant, Digital Architect, Rob Saunders, Sr. Analytics and Optimization Consultant, and Angela Tang, Business Analyst For some reason, we’ve been…
By Matthew Coers, Senior Architect, Josh Murano, Senior Consultant, and Greg Laugero, VP Services and Strategy of Numeric Analytics In part one of this topic, we looked at Tag Management…