In the last post we discussed how to identify the ‘What’, ‘Where’ and ‘How’ of your optimization efforts. In this blog post, we are going to focus on the analysis…
Numeric AnalyticsJune 22, 2015
This is the first in a series of posts about combining Agile development methodologies with Analytics projects. We call it Agile + Analytics. In this post, we discuss some of…
Numeric AnalyticsMarch 19, 2015
By Greg Laugero, Vice President Strategy One thing that stood out for me at the recent Predictive Analytics Innovation Summit in Chicago is this: Companies that are leading the…
Numeric AnalyticsNovember 20, 2014
By Brooke Larson, Strategic Account Manager We all know that we should be constantly testing on our website. This is important not only to keep up with the competition, but…
Numeric AnalyticsJune 16, 2014
By Brooke Larson, Account Manager On average, businesses spend $92 to acquire a customer, but they spend only $1 optimizing that visitor’s experience and driving more sales.+ Seems like a…
Numeric AnalyticsMay 15, 2014
By Reed Meyer, VP Professional Services It’s become fashionable for marketing leaders to say that their organizations are “data driven.” However, I’ve found that this description isn’t very helpful. It…
Numeric AnalyticsMay 13, 2014
