In the last post we discussed how to identify the ‘What’, ‘Where’ and ‘How’ of your optimization efforts. In this blog post, we are going to focus on the analysis…
A well-managed digital analytics strategy can deliver powerful insights with actionable steps to run your business successfully. Using analytics, we can analyze behavior of visitors to a site, understand the…
After the user conferences this year from Adobe, Ensighten and Tealium (all Numeric Partners), we've identified four big ideas that are going to change how digital marketing and analytics works.…
This is the second blog in a multi-part series that will outline how to create a successful optimization practice within your organization. To check out the first blog, please go…
This is the first blog in a multi-part series that will outline how to create a successful optimization practice within your organization OPTIMIZATION: an act, process, or methodology of making…
As we visit with customers to prepare their analytics and marketing optimization strategies for 2015, we’re seeing a few key questions emerge for next year. These are all related to…
By Greg Laugero, Vice President Strategy One thing that stood out for me at the recent Predictive Analytics Innovation Summit in Chicago is this: Companies that are leading the…
By Brooke Larson, Manager of Enablement I recently took a trip to Arches National Park, UT. The topography of this area is absolutely stunning. There are over 2,000 natural sandstone…
By Brooke Larson, Strategic Account Manager Lately, when meeting with new clients, one of the first topics that we cover is a discussion around the data layer. And usually, with less…
By Brooke Larson, Account Manager On average, businesses spend $92 to acquire a customer, but they spend only $1 optimizing that visitor’s experience and driving more sales.+ Seems like a…