After the user conferences this year from Adobe, Ensighten and Tealium (all Numeric Partners), we've identified four big ideas that are going to change how digital marketing and analytics works.…
Numeric AnalyticsMay 1, 2015
By Brooke Larson, Strategic Account Manager Lately, when meeting with new clients, one of the first topics that we cover is a discussion around the data layer. And usually, with less…
Numeric AnalyticsSeptember 4, 2014
By Julie Zander, Numeric Analytics Marketing Manager If you aren’t familiar with the “Internet of Things” (IoT) yet, you will be very soon. The IoT is the latest buzzword that…
Numeric AnalyticsAugust 28, 2014
By Joseph Prunty, Director of Strategic Alliances If there is any single major change that has occurred in the Marketing profession in the last decade it’s the availability of data…
Numeric AnalyticsAugust 28, 2014
By Reed Meyer, VP Professional Services It’s become fashionable for marketing leaders to say that their organizations are “data driven.” However, I’ve found that this description isn’t very helpful. It…
Numeric AnalyticsMay 13, 2014
It’s April and time to get ready for the holidays. On Cyber Monday last year, mobile traffic accounted for 31.7% of all online traffic, which was a 45% increase over…
Numeric AnalyticsApril 14, 2014
By 2020, Gartner expects big data features and functionality (such as data mining) will be routinely expected from traditional enterprise vendors. That means that as marketing professionals, you will be…
Numeric AnalyticsNovember 7, 2013
Multi-channel analytics is no longer a "nice to have" but now a true need to have in today's marketing. Consider that 60-75% of consumers have become multi-channel shoppers, using multiple…
Numeric AnalyticsOctober 10, 2013
In order to effectively discuss multi-channel analytics, you will need to have some working vocabulary around big data, data warehouses and data marts. Below is an introduction to these terms.…
Numeric AnalyticsAugust 31, 2013
