By Julie Zander, Marketing Operations at Numeric Analytics “The IDC predicts that by 2020, marketing organizations will be radically reshaped. The core fabric of marketing execution will be ripped up…
Numeric AnalyticsMay 13, 2014
Marketing Automation. It can be a marketing maximization “coup” for those who are committed to it. As we see it, Marketing Automation is a technology to help marketers easily generate,…
Numeric AnalyticsMay 6, 2013
Why do you think some marketers are hesitant to invest in marketing automation? Marketers are hesitant to invest in the marketing automation because of concerns with the total cost of…
Numeric AnalyticsFebruary 17, 2013
What should an organization expect from its marketing automation? If implemented correctly with the appropriate and communicated executive buy-in, the top benefits from marketing automation include better ROI, productivity, reduced…
Numeric AnalyticsJanuary 17, 2013
