Seth Poplaski explains how to set up the new Visitor ID capabilities in Adobe Marketing Cloud. This new ID service allows you to track a unique visitor across different channels…
Numeric AnalyticsMarch 16, 2015
By Julie Zander, Numeric Analytics Marketing Manager If you aren’t familiar with the “Internet of Things” (IoT) yet, you will be very soon. The IoT is the latest buzzword that…
Numeric AnalyticsAugust 28, 2014
By Brooke Larson, Strategic Account Manager Numeric Analytics Our hope is that this will inspire you to prepare for the 2014 holiday season – since all indicators are that it…
Numeric AnalyticsJuly 22, 2014
By Brooke Larson, Strategic Account Manager at Numeric Analytics At Numeric we love SDRs. We can quickly assess the state of your business by the state of this simple piece…
Numeric AnalyticsJuly 21, 2014
While marketing has always had its ups and downs when it comes to justifying its efforts, this latest cycle seems different. Recent research emphasizes this point. 40% of marketers know…
Numeric AnalyticsJuly 21, 2014
By Julie Zander, Marketing Operations at Numeric Analytics “The IDC predicts that by 2020, marketing organizations will be radically reshaped. The core fabric of marketing execution will be ripped up…
Numeric AnalyticsMay 13, 2014
Multi-channel analytics is no longer a "nice to have" but now a true need to have in today's marketing. Consider that 60-75% of consumers have become multi-channel shoppers, using multiple…
Numeric AnalyticsOctober 10, 2013
In order to effectively discuss multi-channel analytics, you will need to have some working vocabulary around big data, data warehouses and data marts. Below is an introduction to these terms.…
Numeric AnalyticsAugust 31, 2013
