A well-managed digital analytics strategy can deliver powerful insights with actionable steps to run your business successfully. Using analytics, we can analyze behavior of visitors to a site, understand the…
Your project began nearly 6 months ago. Your teams have pulled long weekends, late nights and supported round-the-clock fire drills. Your boss has re-evaluated the objective of your implementation and…
This is the first blog in a multi-part series that will outline how to create a successful optimization practice within your organization OPTIMIZATION: an act, process, or methodology of making…
At Numeric our goal for 2015 is to work with all of our clients to find the pivot opportunity in their business. To us, pivot means finding greater value from…
By Greg Laugero, VP of Strategy, @prodctstrategy A couple of weeks ago, I attended eMetrics in Boston. Every time I get the chance to go to Boston, I try to…
By Brooke Larson, Manager of Enablement I recently took a trip to Arches National Park, UT. The topography of this area is absolutely stunning. There are over 2,000 natural sandstone…
By Joseph Prunty, Director of Strategic Alliances If there is any single major change that has occurred in the Marketing profession in the last decade it’s the availability of data…