This is the second blog in a multi-part series that will outline how to create a successful optimization practice within your organization. To check out the first blog, please go…
It’s common knowledge among digital marketers that customer journeys traverse multiple channels – online and offline. It’s also becoming a common expectation that those same customers expect the journey to…
Research studies show that businesses are spending about 95% of their budget on bringing visitors to their website yet demonstrate a low percentage of success to convert these visitors into…
At Numeric our goal for 2015 is to work with all of our clients to find the pivot opportunity in their business. To us, pivot means finding greater value from…
By Brooke Larson, Manager of Enablement I recently took a trip to Arches National Park, UT. The topography of this area is absolutely stunning. There are over 2,000 natural sandstone…
By Brooke Larson, Strategic Account Manager Lately, when meeting with new clients, one of the first topics that we cover is a discussion around the data layer. And usually, with less…
By Joseph Prunty, Director of Strategic Alliances If there is any single major change that has occurred in the Marketing profession in the last decade it’s the availability of data…
By Greg Laugero, VP Strategy & Services, Matt Coers, Senior Consultant, Digital Architect, Rob Saunders, Sr. Analytics and Optimization Consultant, and Angela Tang, Business Analyst For some reason, we’ve been…
By Brooke Larson, Strategic Account Manager We all know that we should be constantly testing on our website. This is important not only to keep up with the competition, but…
By Brooke Larson, Strategic Account Manager I came to Numeric from a $100M online software company where we changed marketing leadership frequently and with each changing of the guard came…