This is the second blog in a multi-part series that will outline how to create a successful optimization practice within your organization. To check out the first blog, please go…
As we visit with customers to prepare their analytics and marketing optimization strategies for 2015, we’re seeing a few key questions emerge for next year. These are all related to…
By Joseph Prunty, Director of Strategic Alliances If there is any single major change that has occurred in the Marketing profession in the last decade it’s the availability of data…
By Greg Laugero, Vice President Product Strategy I recently asked two of Numeric’s most seasoned business intelligence consultants – Rob Saunders and Angela Tang -- to tell me the most…
By Greg Laugero, VP Strategy & Services, Matt Coers, Senior Consultant, Digital Architect, Rob Saunders, Sr. Analytics and Optimization Consultant, and Angela Tang, Business Analyst For some reason, we’ve been…