As we visit with customers to prepare their analytics and marketing optimization strategies for 2015, we’re seeing a few key questions emerge for next year. These are all related to…
Numeric AnalyticsDecember 23, 2014
By Julie Zander, Numeric Analytics Marketing Manager If you aren’t familiar with the “Internet of Things” (IoT) yet, you will be very soon. The IoT is the latest buzzword that…
Numeric AnalyticsAugust 28, 2014
By Brooke Larson, Strategic Account Manager I came to Numeric from a $100M online software company where we changed marketing leadership frequently and with each changing of the guard came…
Numeric AnalyticsJune 16, 2014
By Brooke Larson, Account Manager As an Account Manager at a web analytics consulting firm, I am often tasked with bridging the data insights and technical work of our consultants…
Numeric AnalyticsApril 7, 2014
By 2020, Gartner expects big data features and functionality (such as data mining) will be routinely expected from traditional enterprise vendors. That means that as marketing professionals, you will be…
Numeric AnalyticsNovember 7, 2013
Insight #1: Big Data is Here to Stay Understandably, there is a tremendous amount of interest, along with some confusion, about “big data”–what it is, how it can help create…
Numeric AnalyticsSeptember 3, 2013
In order to effectively discuss multi-channel analytics, you will need to have some working vocabulary around big data, data warehouses and data marts. Below is an introduction to these terms.…
Numeric AnalyticsAugust 31, 2013
