By Brooke Larson, Strategic Account Manager at Numeric Analytics At Numeric we love SDRs. We can quickly assess the state of your business by the state of this simple piece…
By Matthew Coers, Senior Architect, Josh Murano, Senior Consultant, and Greg Laugero, VP Services and Strategy of Numeric Analytics In part one of this topic, we looked at Tag Management…
By Brooke Larson, Strategic Account Manager We all know that we should be constantly testing on our website. This is important not only to keep up with the competition, but…
By Brooke Larson, Strategic Account Manager I came to Numeric from a $100M online software company where we changed marketing leadership frequently and with each changing of the guard came…
By Brooke Larson, Account Manager On average, businesses spend $92 to acquire a customer, but they spend only $1 optimizing that visitor’s experience and driving more sales.+ Seems like a…
By Reed Meyer, VP Professional Services It’s become fashionable for marketing leaders to say that their organizations are “data driven.” However, I’ve found that this description isn’t very helpful. It…
It’s April and time to get ready for the holidays. On Cyber Monday last year, mobile traffic accounted for 31.7% of all online traffic, which was a 45% increase over…
By Brooke Larson, Account Manager As an Account Manager at a web analytics consulting firm, I am often tasked with bridging the data insights and technical work of our consultants…
By 2020, Gartner expects big data features and functionality (such as data mining) will be routinely expected from traditional enterprise vendors. That means that as marketing professionals, you will be…
Insight #1: Big Data is Here to Stay Understandably, there is a tremendous amount of interest, along with some confusion, about “big data”–what it is, how it can help create…