Every consultancy worth their salt has a maturity curve – we know they are ubiquitous – however, we believe that our optimization maturity curve can help you not only understand…
In the last post we discussed how to identify the ‘What’, ‘Where’ and ‘How’ of your optimization efforts. In this blog post, we are going to focus on the analysis…
After the user conferences this year from Adobe, Ensighten and Tealium (all Numeric Partners), we've identified four big ideas that are going to change how digital marketing and analytics works.…
This is the second blog in a multi-part series that will outline how to create a successful optimization practice within your organization. To check out the first blog, please go…
By Greg Laugero, Vice President Strategy One thing that stood out for me at the recent Predictive Analytics Innovation Summit in Chicago is this: Companies that are leading the…
By Brooke Larson, Strategic Account Manager We all know that we should be constantly testing on our website. This is important not only to keep up with the competition, but…
By Brooke Larson, Account Manager On average, businesses spend $92 to acquire a customer, but they spend only $1 optimizing that visitor’s experience and driving more sales.+ Seems like a…