By Brooke Larson, Strategic Account Manager Lately, when meeting with new clients, one of the first topics that we cover is a discussion around the data layer. And usually, with less…
By Brooke Larson, Account Manager On average, businesses spend $92 to acquire a customer, but they spend only $1 optimizing that visitor’s experience and driving more sales.+ Seems like a…
By Reed Meyer, VP Professional Services It’s become fashionable for marketing leaders to say that their organizations are “data driven.” However, I’ve found that this description isn’t very helpful. It…