Welcoming you to another blog on some of the industry standard guidelines on create/managing campaigns as well as accurately track them via analytics solutions. Today, we will be focusing on…
Global crisis has led all business to stay low, with controlled business hours, resources and limited need. This became inevitable for all businesses to ramp down non key areas and…
At Numeric our goal for 2015 is to work with all of our clients to find the pivot opportunity in their business. To us, pivot means finding greater value from…
Basic Tips for Using Adobe Analytics Campaign Tracking Codes By Rob Saunders, Practice Lead Solution Architecture and Todd Deno, Principal Consultant Analytics One of the fundamental reasons that digital marketers…
By Brooke Larson, Manager of Enablement I recently took a trip to Arches National Park, UT. The topography of this area is absolutely stunning. There are over 2,000 natural sandstone…
By Brooke Larson, Strategic Account Manager Lately, when meeting with new clients, one of the first topics that we cover is a discussion around the data layer. And usually, with less…
By Julie Zander, Numeric Analytics Marketing Manager If you aren’t familiar with the “Internet of Things” (IoT) yet, you will be very soon. The IoT is the latest buzzword that…
By Joseph Prunty, Director of Strategic Alliances If there is any single major change that has occurred in the Marketing profession in the last decade it’s the availability of data…
By Greg Laugero, Vice President Product Strategy I recently asked two of Numeric’s most seasoned business intelligence consultants – Rob Saunders and Angela Tang -- to tell me the most…
By Greg Laugero, VP Strategy & Services, Matt Coers, Senior Consultant, Digital Architect, Rob Saunders, Sr. Analytics and Optimization Consultant, and Angela Tang, Business Analyst For some reason, we’ve been…