Are you interested in learning more about the single biggest breakthrough to accelerate all your programs and technologies? We have discovered through our daily consulting with clients that most marketers…
At Numeric our goal for 2015 is to work with all of our clients to find the pivot opportunity in their business. To us, pivot means finding greater value from…
Basic Tips for Using Adobe Analytics Campaign Tracking Codes By Rob Saunders, Practice Lead Solution Architecture and Todd Deno, Principal Consultant Analytics One of the fundamental reasons that digital marketers…
By Greg Laugero, Vice President Strategy Last week, I attended Innovation Enterprise’s Predictive Analytics Innovation Summit in Chicago. Sitting through the sessions gave me a pretty good idea of what…
By Brooke Larson, Manager of Enablement I recently took a trip to Arches National Park, UT. The topography of this area is absolutely stunning. There are over 2,000 natural sandstone…
By Joseph Prunty, Director of Strategic Alliances If there is any single major change that has occurred in the Marketing profession in the last decade it’s the availability of data…
By Greg Laugero, Vice President Product Strategy I recently asked two of Numeric’s most seasoned business intelligence consultants – Rob Saunders and Angela Tang -- to tell me the most…
By Brooke Larson, Strategic Account Manager We all know that we should be constantly testing on our website. This is important not only to keep up with the competition, but…
By Brooke Larson, Strategic Account Manager I came to Numeric from a $100M online software company where we changed marketing leadership frequently and with each changing of the guard came…
By 2020, Gartner expects big data features and functionality (such as data mining) will be routinely expected from traditional enterprise vendors. That means that as marketing professionals, you will be…