We have spent the last ten years helping our clients resolve marketing and analytics challenges. Sometimes, this involves implementing an analytics tool – back in 2006, we were handling hundreds…
At Numeric our goal for 2015 is to work with all of our clients to find the pivot opportunity in their business. To us, pivot means finding greater value from…
As we visit with customers to prepare their analytics and marketing optimization strategies for 2015, we’re seeing a few key questions emerge for next year. These are all related to…
By Greg Laugero, Vice President Strategy Last week, I attended Innovation Enterprise’s Predictive Analytics Innovation Summit in Chicago. Sitting through the sessions gave me a pretty good idea of what…
By Julie Zander, Numeric Analytics Marketing Manager If you aren’t familiar with the “Internet of Things” (IoT) yet, you will be very soon. The IoT is the latest buzzword that…
By Brooke Larson, Strategic Account Manager I came to Numeric from a $100M online software company where we changed marketing leadership frequently and with each changing of the guard came…
By Brooke Larson, Account Manager As an Account Manager at a web analytics consulting firm, I am often tasked with bridging the data insights and technical work of our consultants…
Insight #1: Big Data is Here to Stay Understandably, there is a tremendous amount of interest, along with some confusion, about “big data”–what it is, how it can help create…