I hear it all the time, customers are most interested in understanding their marketing channel attribution. It makes sense, no one wants to stand up in a meeting and deliver…
Numeric AnalyticsAugust 11, 2015
It’s common knowledge among digital marketers that customer journeys traverse multiple channels – online and offline. It’s also becoming a common expectation that those same customers expect the journey to…
Numeric AnalyticsApril 29, 2015
