How can a marketer ensure buy-in from stakeholders for a marketing automation platform, especially from sales? The best means of ensuring buy-in from stakeholders for a marketing automation platform is…
Numeric AnalyticsFebruary 17, 2013
Why do you think some marketers are hesitant to invest in marketing automation? Marketers are hesitant to invest in the marketing automation because of concerns with the total cost of…
Numeric AnalyticsFebruary 17, 2013
I have Lead Generation and Customer Relationship Management platforms, how is this different from Marketing Automation? A lead generation platform focuses primarily on the collection and management of leads and…
Numeric AnalyticsFebruary 17, 2013
What should an organization expect from its marketing automation? If implemented correctly with the appropriate and communicated executive buy-in, the top benefits from marketing automation include better ROI, productivity, reduced…
Numeric AnalyticsJanuary 17, 2013
