By Brooke Larson, Account Manager On average, businesses spend $92 to acquire a customer, but they spend only $1 optimizing that visitor’s experience and driving more sales.+ Seems like a…
Numeric AnalyticsMay 15, 2014
It’s April and time to get ready for the holidays. On Cyber Monday last year, mobile traffic accounted for 31.7% of all online traffic, which was a 45% increase over…
Numeric AnalyticsApril 14, 2014
By Brooke Larson, Account Manager As an Account Manager at a web analytics consulting firm, I am often tasked with bridging the data insights and technical work of our consultants…
Numeric AnalyticsApril 7, 2014
By 2020, Gartner expects big data features and functionality (such as data mining) will be routinely expected from traditional enterprise vendors. That means that as marketing professionals, you will be…
Numeric AnalyticsNovember 7, 2013
Multi-channel analytics is no longer a "nice to have" but now a true need to have in today's marketing. Consider that 60-75% of consumers have become multi-channel shoppers, using multiple…
Numeric AnalyticsOctober 10, 2013
Insight #1: Big Data is Here to Stay Understandably, there is a tremendous amount of interest, along with some confusion, about “big data”–what it is, how it can help create…
Numeric AnalyticsSeptember 3, 2013
In order to effectively discuss multi-channel analytics, you will need to have some working vocabulary around big data, data warehouses and data marts. Below is an introduction to these terms.…
Numeric AnalyticsAugust 31, 2013
