Research studies show that businesses are spending about 95% of their budget on bringing visitors to their website yet demonstrate a low percentage of success to convert these visitors into…
Numeric AnalyticsMarch 19, 2015
At Numeric our goal for 2015 is to work with all of our clients to find the pivot opportunity in their business. To us, pivot means finding greater value from…
Numeric AnalyticsJanuary 27, 2015
Basic Tips for Using Adobe Analytics Campaign Tracking Codes By Rob Saunders, Practice Lead Solution Architecture and Todd Deno, Principal Consultant Analytics One of the fundamental reasons that digital marketers…
Numeric AnalyticsJanuary 27, 2015
As we visit with customers to prepare their analytics and marketing optimization strategies for 2015, we’re seeing a few key questions emerge for next year. These are all related to…
Numeric AnalyticsDecember 23, 2014
Web analytics regulation has been commonplace in Europe for years, giving customers an option to opt-in or opt-out of having their visitor behavior tracked on any website they visit. Since…
Numeric AnalyticsNovember 20, 2014
By Greg Laugero, Vice President Strategy Last week, I attended Innovation Enterprise’s Predictive Analytics Innovation Summit in Chicago. Sitting through the sessions gave me a pretty good idea of what…
Numeric AnalyticsNovember 20, 2014
By Brooke Larson, Manager of Account Enablement The unpleasant truth is that 22% of apps downloaded are never used more than once. This means that even after you successfully attract…
Numeric AnalyticsNovember 20, 2014
By Greg Laugero, Vice President Strategy One thing that stood out for me at the recent Predictive Analytics Innovation Summit in Chicago is this: Companies that are leading the…
Numeric AnalyticsNovember 20, 2014
By Greg Laugero, VP of Strategy, @prodctstrategy A couple of weeks ago, I attended eMetrics in Boston. Every time I get the chance to go to Boston, I try to…
Numeric AnalyticsOctober 21, 2014
