Solution Design Reference (SDR) is an integral part of Digital Analytics Tagging solutions. This document gives as a single wholistic view of analytics solutions analytics variables, KPI’s, processing rules, etc.…
Every marketing professional today is intimately aware of the current rate of change of the marketing landscape. The nonstop evolution of an ever-growing number of marketing channels often derails the…
Get your time back. Automation is a buzz word in the Big Data world. We consider it a key piece of most client proposals around optimization and advanced analytics. Automating the…
Video is a highly effective tool in your online marketing arsenal and one that you might already using. According to Dr. James McQuivey of Forrester Research, a one minute video…
I hear it all the time, customers are most interested in understanding their marketing channel attribution. It makes sense, no one wants to stand up in a meeting and deliver…
Every consultancy worth their salt has a maturity curve – we know they are ubiquitous – however, we believe that our optimization maturity curve can help you not only understand…
After the user conferences this year from Adobe, Ensighten and Tealium (all Numeric Partners), we've identified four big ideas that are going to change how digital marketing and analytics works.…
Research studies show that businesses are spending about 95% of their budget on bringing visitors to their website yet demonstrate a low percentage of success to convert these visitors into…
This is the first in a series of posts about combining Agile development methodologies with Analytics projects. We call it Agile + Analytics. In this post, we discuss some of…
This is the first blog in a multi-part series that will outline how to create a successful optimization practice within your organization OPTIMIZATION: an act, process, or methodology of making…