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Analytics Uncategorized

The holidays are coming. Are your mobile and social analytics ready?

It’s April and time to get ready for the holidays. On Cyber Monday last year, mobile traffic accounted for 31.7% of all online traffic, which was a 45% increase over…

Numeric AnalyticsApril 14, 2014

Analytics Big Data Uncategorized

Get your message across: the importance of story telling for analytics professionals

By Brooke Larson, Account Manager As an Account Manager at a web analytics consulting firm, I am often tasked with bridging the data insights and technical work of our consultants…

Numeric AnalyticsApril 7, 2014

Analytics Data Mining

Big Data is Here to Stay – Are you becoming a lifelong learner?

By 2020, Gartner expects big data features and functionality (such as data mining) will be routinely expected from traditional enterprise vendors. That means that as marketing professionals, you will be…

Numeric AnalyticsNovember 7, 2013

Analytics

The Marketing Benefits of Multi-Channel Analytics

Multi-channel analytics is no longer a "nice to have" but now a true need to have in today's marketing. Consider that 60-75% of consumers have become multi-channel shoppers, using multiple…

Numeric AnalyticsOctober 10, 2013

Analytics Big Data Data Mining

Three Things You Need to Know About Big Data

Insight #1: Big Data is Here to Stay Understandably, there is a tremendous amount of interest, along with some confusion, about “big data”–what it is, how it can help create…

Numeric AnalyticsSeptember 3, 2013

Analytics

Introduction to Big Data, Data Warehouse and Data Mart Concepts

In order to effectively discuss multi-channel analytics, you will need to have some working vocabulary around big data, data warehouses and data marts. Below is an introduction to these terms.…

Numeric AnalyticsAugust 31, 2013

Marketing Automation

Three Key Considerations for Selecting a Marketing Automation System

For those who have been in marketing a while you’ve heard the term Marketing Automation. And if you’ve done any research on the topic, you know that the 20+ suppliers…

Numeric AnalyticsMay 10, 2013

Marketing Automation

Three Things You Can Expect from Marketing Automation

Marketing Automation. It can be a marketing maximization “coup” for those who are committed to it. As we see it, Marketing Automation is a technology to help marketers easily generate,…

Numeric AnalyticsMay 6, 2013

Uncategorized

It Takes Two. Good People + Good Technology.

Recently I was meeting with a prospect at a large enterprise. He shared with me how he thought that investing in a certain software “solution” would solve his marketing woes.…

Numeric AnalyticsMay 4, 2013

Aprimo Marketing Automation

How can a marketer ensure buy-in from stakeholders for a marketing automation platform, especially from sales?

How can a marketer ensure buy-in from stakeholders for a marketing automation platform, especially from sales? The best means of ensuring buy-in from stakeholders for a marketing automation platform is…

Numeric AnalyticsFebruary 17, 2013

Deconstructing Analytics:

The Numeric blog is where our experts discuss current analytics topics, brilliant solutions to problems, and sometimes just enjoy some necessary ranting.