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Analytics Tag Management

Tag Management Use Cases: Choosing a TMS, Part Two

By Matthew Coers, Senior Architect, Josh Murano, Senior Consultant, and Greg Laugero, VP Services and Strategy of Numeric Analytics In part one of this topic, we looked at Tag Management…

Numeric AnalyticsJuly 21, 2014

Tag Management

Choosing a Tag Management System, Part One

By Greg Laugero, VP Services and Strategy It’s become very clear within the last year that Tag Management Systems are becoming an important part of the digital marketing landscape. However,…

Numeric AnalyticsJune 17, 2014

Analytics Data Mining Testing

How to Super Charge Your Testing Approach

By Brooke Larson, Strategic Account Manager We all know that we should be constantly testing on our website. This is important not only to keep up with the competition, but…

Numeric AnalyticsJune 16, 2014

Analytics Big Data Data Mining Tag Management

Does a TMS Create Independence From IT?

By Brooke Larson, Strategic Account Manager I came to Numeric from a $100M online software company where we changed marketing leadership frequently and with each changing of the guard came…

Numeric AnalyticsJune 16, 2014

Google AdWords Search

Adobe SiteCatalyst and Google AdWords

By Numeric Analytics Google announced recently that they would begin removing paid search query data from the referrer string in its URLs. This means that the keywords which a user…

Numeric AnalyticsJune 16, 2014

Analytics

Delivering Insights vs. Delivery Reports

By Reed Meyer, VP Professional Services Ever wonder who reads the reports that you generate every week? Ever wonder what would happen if you didn’t send them? Sometimes you are…

Numeric AnalyticsJune 16, 2014

Analytics Optimization Testing

How to Get Better ROI from Site Testing and Optimization Tools

By Brooke Larson, Account Manager On average, businesses spend $92 to acquire a customer, but they spend only $1 optimizing that visitor’s experience and driving more sales.+ Seems like a…

Numeric AnalyticsMay 15, 2014

Tag Management

Three reasons it may be time to consider Tag Management

At Numeric, we field a lot of questions about Tag Management. It’s a relatively new technology with many different players. In future posts, we’ll look at the different offerings, but…

Numeric AnalyticsMay 15, 2014

Analytics Optimization Tag Management Test & Target

Building a Truly Data-Driven Culture – Two Actions You Can Take Right Away

By Reed Meyer, VP Professional Services It’s become fashionable for marketing leaders to say that their organizations are “data driven.” However, I’ve found that this description isn’t very helpful. It…

Numeric AnalyticsMay 13, 2014

Digital Marketing Marketing Automation Uncategorized

Coping with the speed of digital marketing technology

By Julie Zander, Marketing Operations at Numeric Analytics “The IDC predicts that by 2020, marketing organizations will be radically reshaped. The core fabric of marketing execution will be ripped up…

Numeric AnalyticsMay 13, 2014

Deconstructing Analytics:

The Numeric blog is where our experts discuss current analytics topics, brilliant solutions to problems, and sometimes just enjoy some necessary ranting.

Tag Management Use Cases: Choosing a TMS, Part Two

Choosing a Tag Management System, Part One

How to Super Charge Your Testing Approach

Does a TMS Create Independence From IT?

Adobe SiteCatalyst and Google AdWords

Delivering Insights vs. Delivery Reports

How to Get Better ROI from Site Testing and Optimization Tools

Three reasons it may be time to consider Tag Management

Building a Truly Data-Driven Culture – Two Actions You Can Take Right Away

Coping with the speed of digital marketing technology

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Deconstructing Analytics:

The Numeric blog is where our experts discuss current analytics topics, brilliant solutions to problems, and sometimes just enjoy some necessary ranting.

Recent Posts

Categories

Get in Touch

Numeric Twitter

Twitter