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PMO

The Agile+Analytics Project Manager: Props All Around

The next blog in our continuing series of the Agile + Analytics PM series. This series has so far shown you how necessary agile PM is in the analytics space,…

Numeric AnalyticsJune 1, 2015

PMO

The Agile + Analytics Project Manager: How to Make Preparation a Priority

“Excellence without effort is as futile as progress without preparation." William Arthur Ward “In every day, there are 1,440 minutes. That means we have 1,440 daily opportunities to make a…

Numeric AnalyticsMay 19, 2015

PMO

PMO: Grace Under Pressure – Managing the Chaos

Trying to juggle ten balls, being ever present for meetings and client needs and finding time to actually get work done poses quite the challenge. We start the day with…

Numeric AnalyticsMay 15, 2015

PMO

The Agile + Analytics Project Manager: Calendars Aren’t Just for Meetings

Behind every good worker is a toolbox. Magicians have a bag of tricks, mechanics carry a tool bag, lawyers carry a briefcase and even janitors have a cleaning cart. Without…

Numeric AnalyticsMay 14, 2015

Analytics Data Visualization KPI Marketing Automation Optimization

Five Steps to an Actionable Digital Analytics Strategy

A well-managed digital analytics strategy can deliver powerful insights with actionable steps to run your business successfully. Using analytics, we can analyze behavior of visitors to a site, understand the…

Numeric AnalyticsMay 4, 2015

Adobe Audience Manager Adobe Target Analytics Analytics Strategy Attribution Customer ID Ensighten KPI Maxymizer Omni-Channel Optimization Optimizely Personalization Segmentation Tealium Tealium Audience Stream Tealium IQ Test & Target Testing

Four Trends that Will Shape Your Analytics Strategy by 2017

After the user conferences this year from Adobe, Ensighten and Tealium (all Numeric Partners), we've identified four big ideas that are going to change how digital marketing and analytics works.…

Numeric AnalyticsMay 1, 2015

Analytics Conversion Rates Optimization Testing

Getting a Testing Program off the Ground – Optimization Part 2

This is the second blog in a multi-part series that will outline how to create a successful optimization practice within your organization. To check out the first blog, please go…

Numeric AnalyticsApril 29, 2015

Adobe Marketing Cloud Adobe Target Analytics Attribution Customer ID Maxymizer Omni-Channel Optimizely Personalization

The Customer ID Is Critical for Omni-Channel Marketing

It’s common knowledge among digital marketers that customer journeys traverse multiple channels – online and offline. It’s also becoming a common expectation that those same customers expect the journey to…

Numeric AnalyticsApril 29, 2015

Agile + Analytics Analytics ObservePoint PMO

Project Management in the Analytics Workspace

Your project began nearly 6 months ago. Your teams have pulled long weekends, late nights and supported round-the-clock fire drills. Your boss has re-evaluated the objective of your implementation and…

Numeric AnalyticsApril 22, 2015

Analytics Analytics Strategy Best Practices Mobile Optimization Personalization Segmentation Shopping Carts

Six Best Practices for Maximizing Conversion Rates

Research studies show that businesses are spending about 95% of their budget on bringing visitors to their website yet demonstrate a low percentage of success to convert these visitors into…

Numeric AnalyticsMarch 19, 2015

Deconstructing Analytics:

The Numeric blog is where our experts discuss current analytics topics, brilliant solutions to problems, and sometimes just enjoy some necessary ranting.