Multi-channel analytics is no longer a "nice to have" but now a true need to have in today's marketing. Consider that 60-75% of consumers have become multi-channel shoppers, using multiple…
Numeric AnalyticsOctober 10, 2013
In order to effectively discuss multi-channel analytics, you will need to have some working vocabulary around big data, data warehouses and data marts. Below is an introduction to these terms.…
Numeric AnalyticsAugust 31, 2013
For those who have been in marketing a while you’ve heard the term Marketing Automation. And if you’ve done any research on the topic, you know that the 20+ suppliers…
Numeric AnalyticsMay 10, 2013
Marketing Automation. It can be a marketing maximization “coup” for those who are committed to it. As we see it, Marketing Automation is a technology to help marketers easily generate,…
Numeric AnalyticsMay 6, 2013
Recently I was meeting with a prospect at a large enterprise. He shared with me how he thought that investing in a certain software “solution” would solve his marketing woes.…
Numeric AnalyticsMay 4, 2013
How can a marketer ensure buy-in from stakeholders for a marketing automation platform, especially from sales? The best means of ensuring buy-in from stakeholders for a marketing automation platform is…
Numeric AnalyticsFebruary 17, 2013
The issue of marketing and sales alignment is a common theme across organizations spanning all industries given that these two departments tend to work towards uncommon goals. However, when one…
Numeric AnalyticsFebruary 17, 2013
Why do you think some marketers are hesitant to invest in marketing automation? Marketers are hesitant to invest in the marketing automation because of concerns with the total cost of…
Numeric AnalyticsFebruary 17, 2013
I have Lead Generation and Customer Relationship Management platforms, how is this different from Marketing Automation? A lead generation platform focuses primarily on the collection and management of leads and…
Numeric AnalyticsFebruary 17, 2013
