Behind every good worker is a toolbox. Magicians have a bag of tricks, mechanics carry a tool bag, lawyers carry a briefcase and even janitors have a cleaning cart. Without…
Numeric AnalyticsMay 14, 2015
After the user conferences this year from Adobe, Ensighten and Tealium (all Numeric Partners), we've identified four big ideas that are going to change how digital marketing and analytics works.…
Numeric AnalyticsMay 1, 2015
This is the second blog in a multi-part series that will outline how to create a successful optimization practice within your organization. To check out the first blog, please go…
Numeric AnalyticsApril 29, 2015
It’s common knowledge among digital marketers that customer journeys traverse multiple channels – online and offline. It’s also becoming a common expectation that those same customers expect the journey to…
Numeric AnalyticsApril 29, 2015
Your project began nearly 6 months ago. Your teams have pulled long weekends, late nights and supported round-the-clock fire drills. Your boss has re-evaluated the objective of your implementation and…
Numeric AnalyticsApril 22, 2015
Research studies show that businesses are spending about 95% of their budget on bringing visitors to their website yet demonstrate a low percentage of success to convert these visitors into…
Numeric AnalyticsMarch 19, 2015
This is the first in a series of posts about combining Agile development methodologies with Analytics projects. We call it Agile + Analytics. In this post, we discuss some of…
Numeric AnalyticsMarch 19, 2015
This is the first blog in a multi-part series that will outline how to create a successful optimization practice within your organization OPTIMIZATION: an act, process, or methodology of making…
Numeric AnalyticsMarch 18, 2015
Seth Poplaski explains how to set up the new Visitor ID capabilities in Adobe Marketing Cloud. This new ID service allows you to track a unique visitor across different channels…
Numeric AnalyticsMarch 16, 2015
