Numeric Analytics helped the global genomics leader lift revenue 26% in one quarter.

The primary challenge came from understanding users and delivering the right content at the right time.

 

Problem Solution Results

THE PROBLEM

Customer’s primary challenge came from understanding users and delivering the right content at the right time. Customer manufactures and sells its products to a very niche market, and although there is a lot of traffic coming to the site for information related to genome sequencing, the company wanted to understand how to identify high-value visitors who may want to purchase a $50,000k machine and optimize for them.

The ecom team understood their online visitor metrics, but not how to target high-value users.

SOLUTION

Numeric’s job was to help customer understand their segments, target high-value users, and personalize the site for more conversions.

The next steps were:

  • Develop customer segments

  • Develop test plans using Adobe Target to deliver personalized content for high-value visitors

  • Governance: ensure that all of is repeatable and process-driven

Results

11
Lift in funnel “carts created” in 1 quarter
15
Lift in checkout payment funnel in 1 quarter
38%
Lift in total units ordered in 1 quarter
26
Quarter-over-quarter revenue gain

Bottom line: Numeric helped drive revenue, build an optimization program, and increase visibility to analytics across the organization.

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