Every consultancy worth their salt has a maturity curve – we know they are ubiquitous – however, we believe that our optimization maturity curve can help you not only understand where you stand today but also where the opportunities lie to get more return from your Optimization efforts.
There is a direct correlation between companies that focus on Optimization and companies that have a higher conversion rate and ultimately a higher customer experience rating. Ultimately, the goal of optimization is to achieve improvement against your key metrics. With conversion rates on ecommerce sites sitting at 2% there is plenty of room for improvement.*
Let’s break-down the maturity curve so you can identify your level and more importantly how you level up from where you are today.
LEVEL 1: Newborn: You have limited resources to put against optimization. You may have an analyst that spends part time on optimization tasks. The process is ad hoc, random and limited to A/B tests focusing on landing pages.
LEVEL 2: Learns to Crawl: You have a full-time resource or an analyst focused on optimization. You have a list of test ideas that aren’t actively prioritized. You are delving into different testing types, like MVT and A/B/n. You are branching into testing checkout funnels and you segment your results.
LEVEL 3: Learns to Walk: You have a dedicated optimization team or work with outside consultants. You share your successes with your organization and you have a prioritized roadmap based on impact from testing and LOE. You are testing across your entire website and targeting, too.
LEVEL 4: Off to the Races: You have a Center of Excellence and optimization resources allocated to all business units. You have an optimization roadmap founded in data. Your targeting efforts have expanded to persona based personalization and you use advanced analytics techniques to inform your optimization efforts.
LEVEL 5: Goes Pro: Digital innovation is engrained in your company’s DNA. You use omni-channel analytics and a 360 degree view of your customer to optimize the entire customer journey. You use qualitative research and advanced data modeling to help you develop and test new design heuristics. You are becoming an industry leader in UX and conversion optimization practices.
From these descriptions you should be able to clearly identify what level you are today. Join me for an upcoming webinar that will describe the specific steps needed to advance your level and achieve the vision it describes. Remember, if you aren’t testing, you are losing – so you can’t afford to miss this critical information to improve your Conversion Rate Optimization efforts.
5 Levels of Conversion Rate Optimization: Learn How to Level up
Tuesday, August 25
11:00 PT, 12:00 MT, 1:00 CT, 2:00 ET
Register Now
*Baymard Institute, baymard.com
