Quick Facts Summary
- Great tool to manage all your Mar Tech (marketing, personalization and analytics and more) tags at one place for all platforms (Web and Mobile)
- There are costs associated with the use of the platform in comparison with others providing free tag management systems on purchase of other products.
- Gives you more independent feel of your Mar Tech tag management and worth the minimal cost associated.
- Simplified and plug and play development for most cases with great level of customization capabilities.
- Always keep up with latest tech innovations and updates and never feel like some piece is not available.
- Automatic data collection, that helps less development work and more focus on data usage and actions.
- Data reporting dashboard are not that comprehensive/customizable, as system is more of your tag management and CDP (customer data platform) than reporting, where other tools like Adobe Analytics, Power BI and others exists. More to come on that side.
- Tealium side with Data Sources, Audiences/Events Activation and Connectors are great ways to enhance your marketing efforts and simpler than other competing platforms like AEP (Adobe Experience Platform) or other CDP tools. Worth comparing based on your use cases.
- Built in compliance/privacy modal available, but less intuitive and have improvement areas to make it plug and play.
- Easier native mobile or other apps integration using web views.
- New AI and ML Capabilities