Four Trends that Will Shape Your Analytics Strategy by 2017

By | Adobe Audience Manager, Adobe Target, Analytics, Analytics Strategy, Attribution, Customer ID, Ensighten, KPI, Maxymizer, Omni-Channel, Optimization, Optimizely, Personalization, Segmentation, Tealium, Tealium Audience Stream, Tealium IQ, Test & Target, Testing | No Comments

After the user conferences this year from Adobe, Ensighten and Tealium (all Numeric Partners), we’ve identified four big ideas that are going to change how digital marketing and analytics works. It will take time for these to take hold, but the momentum is happening.

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The Agile + Analytics Project Manager

By | Agile + Analytics, Analytics, Analytics Strategy, Best Practices, PMO, Uncategorized | No Comments

This is the first in a series of posts about combining Agile development methodologies with Analytics projects. We call it Agile + Analytics. In this post, we discuss some of the fundamentals of Agile that we’ve developed including the roles involved in these projects. If you know Agile, this will look pretty familiar to you. In follow up posts, we’ll dive deeper into Agile + Analytics.

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