DIGITAL OPTIMIZATION, PERSONALIZATION, SEGMENTATION
Sometimes all that marketing data leaves you with more questions than answers. Digital Optimization is the process of testing and tweaking your way to a personalized experience for your customers. We can help you line up the right tests and carve the path to personalization.
Numeric can help you use data to personalize your site for this guy.
Through our tried-and-true methodology, we’ll support your team to create an experience that is:
- Omni Channel
Higher customer satisfaction = more profits = huge ROI.
Here are a few ways we can help
when you need to prioritize your A/B and multivariate tests to ensure you’re working on what can lead to the greatest impact
Planning, Execution and Insights:
when you want an external expert to run the tests for you and deliver insights based on 1000s of hours of experience
Segmentation and Personalization:
when you want to optimize the user experience to drive better conversions, revenue and customer loyalty
when you want to stop being purely reactive and start being more proactive in how you identify, prioritize, and execute tests
*With each of our clients, we take a process-based, scientific approach to build out an effective execution plan for you.
01. Discovery + Design
No matter the solution we’re involved with, it’s crucial that stakeholders understand how analytics strategies are influenced, and driven by, business objectives. During this phase, we may conduct interviews, document KPIs, gather requirements, update an existing Solution Design Reference (or create a new one), and build out analytics and QA test plans. This crucial discovery phase creates a foundation that can persist as your company continues to grow and change.
02. Implementation + Validation
After determining that business objectives are aligned to analytics (and creating necessary documentation), this is where we build out test plans, write tech specs, create deployment guides, configure report suites, or build data visualizations, conduct QA, and deploy solutions.
03. Analysis + Governance
It’s critical that businesses and stakeholders understand not only what’s being collected, but how the data is governed. During this phase, we setup reporting and make sure that the team understands how to use the data.
04. Knowledge Transfer
What use are analytics systems, data visualizations, strategies, or tools that your team doesn’t know how to use? This phase ties together the pieces to make sure that people are trained, understand what’s happening, and can use the tools that lead to real results and huge ROIs.
05. Growth + Next Steps
In any engagement, Numeric is keeping an eye on industry trends to recommend and help you identify how to grow and expand your analytics practice. During this phase, we’ll walk through ideas we have and consult on best practices, using all available information to lead you up the analytics maturity curve.